Copyright 2016 GKD Media Group LLC.
All Rights Reserved.


How It Works

Initial Consultation

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Begin your track to success with Direct Mail by scheduling an appointment with us. Appointments can happen by phone, video conference or in person. We’ll discuss your business model, customer acquisition methods, target audience and more. You’ll have the opportunity to get to know us and understand how our MAILTRAC Direct Mail Program differs from other Direct Mail providers.


Planning

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When you are ready to move forward, we will choose mail routes for your first few mailings, based on geography and demographics. We’ll also set a budget and begin planning the creative (what your mailings will communicate and look like).


Creative Process

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You can send out millions of direct mail pieces and not get one response if the message isn’t on point or the graphics don’t communicate your message. As experienced providers, we can advise you and work with you to craft both a message and a visual and even tactile piece that gets results.


Execution

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We take care of all the details. Your mailings will be printed, stored safely and inventoried at our facilities. Tracking your inventory is part of our MAILTRAC system. We’ll also take care of all the details and logistics of mailing.


Analysis

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This is where GKD Media gives you a competitive edge over others in your industry. Our MAILTRAC system gives us powerful knowledge about how people are responding to each of your mailing pieces as well as the campaign as a whole. We’ll be able to tell you exactly how much you are spending vs. how much you are making, with all the data – neatly organized – to back it up.


Continued Results

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We’ll continue to track your results and tweak your mailings and mail routes to sustain your Direct Mail success.

We actually DO THE TRACKING FOR YOU,
instead of just talking about it.

We’ll provide reports with all the pertinent details. Then we’ll not only produce an easy-to-read summary, but we’ll review with you so that you fully understand how your mailings are working for you.